Recognizing clients have varying needs
and budgets, Oro Azul offers flexibility and efficiency
in working through projects to meet client needs and budgets.
Oro Azul is a triple bottom line company with concern
for the positive impact on people, profit and the planet. Oro Azul
is committed to managing business and measuring success in a way
that balances these three facets.
Since
2001, Alyssa has been the sole owner of Oro Azul, a promotion,
marketing and business development firm. Her academic credentials
of a B.S. in Environmental Science and Spanish from Western Washington
University were well used in the job that helped her hone her
special expertise. From 1997-2000, Alyssa served as Product Development
Officer, Caribbean Alliance for Sustainable Tourism/Caribbean
Hotel Association, out of San Juan, Puerto Rico. She managed more
than fifteen projects funded by US AID, Economic Commission for
Latin America and the Caribbean, UN Environmental Program and
American Express Company.
This project facilitation involved budget oversight,
hiring and managing consultants, scheduling and project management
of both small and large-scale projects all over the Caribbean.
She supported a network of hoteliers in the region, providing
quality customer service to 1100 member hotels, and raised 100k+
for association advertising, sales and marketing efforts of the
Association.
After honing her skills in photography, managing
an annual video awards videos, and developing and publishing education
manuals for the Caribbean Tourism industry, Alyssa became a Product
Development Officer for the industry association in 1998.
In 2002, Alyssa had a unique opportunity to serve
as the International Business Director, SAS Travel and Tours,
Santo Domingo, Dominican Republic 2002-2004. There she opened
new markets in Trinidad and Tobago and the United States for travel
and tour operators, tripling the company’s revenue within
one year. She managed strategic promotions and marketing, developed
marketing material and new adventure/ecotourism packages, managed
client communications and reservations, assisted with management
of 3 employees.
Oro Azul was based in both Seattle, Washington
and Santo Domingo, Dominican Republic through 2004 and is now
based out of Seattle, Washington. Oro Azul provides business marketing
and development services, environmental and sustainable/ecotourism
consulting, and project management services to international businesses
and organizations. In 2004, Oro Azul expanded adding on a Caribbean
art and gift line that involves buying from Caribbean artists,
importing, marketing and distribution online and in Puget Sound
stores and Restaurants.
True to Alyssa’s triple bottom line philosophy, in 2005,
Oro Azul added a highly successful vacation package sales program
that benefits Caribbean hotels, Oro Azul, and US non-profits.
Packages are sold at charity auctions all over the U.S Alyssa
has unique experience in developing disaster preparedness plans
and in training for disasters (especially for the tourism industry).
